February Master Event Entrepreneurial Panel: Leading With An Edge: Founders with a Vision
Tuesday, February 9th
6 - 9pm
STUDIO BEAUTYMIX, Fred Segal
500 Broadway
Santa Monica, CA 90401

STUDIO BEAUTYMIX at Fred Segal, SMARTY and Step Up Women's Network present: Leading With An Edge: Founders with a Vision. Meet four key visionaries who each created specific businesses long before anyone else thought to do them. These thought-leaders set the stage for hundreds of other companies to launch - using the same "secret sauce" they did, and the business landscape is now filled with like-minded approaches. This Members-only evening will include discounts for pre- and post-panel shopping at the dozens of curated counters of STUDIO BEAUTYMIX Fred Segal, complimentary beverages and snacks, a goodie bag containing gift certificate for custom Mémoire Liquide fragrance, BURN fresh candle and other deluxe samples and the VIP shakedown from business celebrities you will not hear anywhere else!

Get ready to meet:

Robin Coe-Hutshing, Founder, STUDIO BEAUTYMIX, Fred Segal. In 1984, Robin and her sister took a risk on what they instinctually knew would be a more luxurious shopping experience for the beauty-minded. What developed was the first open-sell apothecary and custom perfumery and a pioneering trend-center for all things stylish and cosmetic-oriented. Many imitators have since lined the marketplace but Robin remains at the helm of one of the world's savviest weathervanes for what's hot, what sells and of course, what's "next."

Nicole Ostoya, CEO/Partner, STUDIO BEAUTYMIX, Fred Segal: A founding member of the iDTV team, Nicoles brings all her retail talents to the electronic retail world. Nicole brings with her over 20 years experience in merchandising in the fashion and beauty business. An accomplished leader, she has driven significant growth in retail, wholesale, and merchandising sectors, and is widely recognized as a visionary in her field.
Nicole offers the rare blend of creative and operational strengths; she has been recognized for setting and implementing marketing strategies while improving sales and profits. Dedicated, decisive, and detail-oriented Professional with proven skills, accomplishments, and experience expanding business and working with business partners in the Global Retail marketplace. Contributed to the growth and profitability of large trendsetting corporations; Nordtrom and LVMH. Motivational leader and “hands-on” team contributor that manages multiple responsibilities simultaneously in a fast-paced, time sensitive environment. Effective communicator that develops trusting relationships through integrity, professional character, and industry expertise.
In her personal life, Nicole believes in giving back to her community, and regularly donates her speaking abilities at fund raising events for the United Way and Easter Seals.

Stephanie Johnson, Founder, Stephanie Johnson: Remember way back in the 90's when cosmetic bags were just an afterthought? Stephanie was one of the pioneers of this women's accessory and left a big job and paycheck to launch her eponymous collection in 2000, now in hundreds of stores around the world. She's weathered countless economic storms and figured out how to get retailers' attention...even in a "buying freeze." Located in Venice,  Stephanie is in hundreds of stores across the world and has been acutely able to respond to the market in ways anyone can benefit from. She's got entrepreneurial tips galore - listen up!

Lolita Carrico, Founder, ModernMom.com, mygloss.com: With more than 15 years experience in marketing and public relations, Lolita is the original founder of Modern Mom and a pioneer in the online and marketing to moms space.

After eight years of leading ModernMom.com to one of the top destinations for moms online, she sold the company in 2009 to Demand Media’s Richard Rosenblatt and celebrity mom Brooke Burke.

In the summer of 2009, Lolita debuted her most recent project: the GLOSS network for women and an online video channel, GLOSStv. Featuring more than half a dozen destinations, the GLOSS sites offer content and community covering motherhood, beauty, fashion, cooking, health & fitness and more. In less than six months, GLOSS has attracted over 200,000 unique visitors per month and has garnered sponsorship from Fortune 500 partners including General Mills, Procter & Gamble and Disney.

Moderated by Amy Swift Crosby, Founder, SMARTY: Amy is entrepreneurship-obsessed. Her background as a copywriter over the last 10 years has lent itself to helping small businesses find their voice and niche in the marketplace and big businesses sell mega products and services. She’s worked with Tommy Hilfiger, Christian Dior, Bath & Body Works, Ralph Lauren, Nautica, Coty Fragrances, MGM/MIRAGE, Mandarin Oriental, L’Occitaine to name a few.

As a small business expert, Amy has helped launch thousands of businesses and ideas. Prior to SMARTY she was editor-in- chief of Ladies Who Launch, co-author of Ladies Who Launch, Creativity and Entrepreneurship As A Lifestyle, and the co-developer of the Ladies Who Launch Incubator program. She was the founder of the Los Angeles and Orange County Incubator communities which grew to several hundred women in four years. Amy has also been a contributing editor for Contents Magazine and has been a contributor to New York Magazine, Cooleh, and Magazine 365 among others. Lucky Magazine calls her a “Madison Avenue arbiter of Style.”

Amy is passionate about giving women a creative, supportive and “smart” community in which to launch and sustain their businesses.

* You must be a Big SMARTY to attend this event. Not a Member? Learn more www.smartypeople.com/membership-benefits.